Exhibition Overview
The 2026 Global Cross-border E-commerce Trade Expo will be held from July 9-11 at the Hangzhou Grand Convention and Exhibition Center. Themed "Curating Premium Sources, Connecting Cross-border Talents" , this edition focuses on "live commerce going global, brand globalization, and emerging markets" as key drivers. Leveraging Hangzhou’s core advantages in cross-border ecosystem, talent pool, and live-streaming capabilities, the event is meticulously crafted with a vision of marketization, professionalism, internationalization, scalability, and distinctiveness. It aims to build a high-end cooperation platform integrating brand showcasing, trade negotiations, procurement matchmaking, and resource sharing.
