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About

A Nationwide Exchange and Cooperation Platform for the Cross-border E-commerce Industry

The Global Cross-border E-commerce Trade Expo will be held at Hangzhou Grand Convention and Exhibition Center from July 10-12, 2025. The theme of this year's expo is "Curating Premium Source Products, Connecting Cross-border Talents," with a focus on "Live Streaming for Global Sales, Brand Globalization, and Emerging Markets." Leveraging Hangzhou's cross-border ecosystem, talent, and live-streaming advantages, the expo is committed to creating a high-end exchange and cooperation platform that integrates brand showcasing, trade negotiations, procurement matchmaking, and resource sharing, guided by the principles of marketization, professionalism, internationalization, scalability, and uniqueness.

Countdown to Exhibition

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Exhibitor Guide

Exhibitor Registration & System


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Visitor Guide

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Curating Global Premium Products

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3C Electronics, Photography & Live Streaming, AI Robots, Drones

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Lighting & Illumination, Home & Garden, Home Appliances

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Auto Parts, Hardware Products, Outdoor & Sports Equipment

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Beauty & Personal Care, Apparel, Leather Goods & Bags, Jewelry & Accessories

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Cross-border Food, Gifts & Creative Products, Daily Essentials

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Toys & Baby Products, Pet Supplies

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Global Cross-border E-commerce Ecosystem

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Exciting Events

How To Manage

Hangzhou and jointly build a world-class demonstration center for global cross-border e-commerce

Talent Forum、University-Enterprise Cooperation & Matchmaking、Enterprise Recruitment、Career Guidance

Amazon Official Classroom、SHEIN Lecture Hall、TEMU Lecture Hall、AliExpress Lecture Hall、Mercado Libre Lecture Hall、Ozon Lecture Hall、Shopee Seller Education Hub、Lazada University

Expo News

Blog
Spotlight on 2026 Global Cross-border E-commerce Expo
    In the current era when the global cross-border e-commerce industry is booming like a surging tide, various exhibitions have become crucial platforms for industry communication, trend insight, and opportunity exploration. In 2026, the highly anticipated G
Blog
Product Selection Insights from the Global Cross-border E-commerce Trade Expo: Unlocking New Opportunities in Cross-bord
    Product Selection Insights from the Global Cross-border E-commerce Trade Expo
Blog
The Global Cross-border E-commerce Trade Expo is about to kick off in Hangzhou, Jointly Building a New Ecosystem for Cross-border Trade
    In today's rapidly evolving world of AI technology, it is profoundly reshaping every link in cross-border e-commerce with overwhelming momentum.

Partners

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